HB Magazine Media Kit - Demographics
the local market
Our audience is comprised of business owners, professionals and residents of Huntington Beach, which is the third largest city in Orange County. Other distinguishing characteristics which set our community and its residents apart: HB was named the "No. 1 City for Business in California" by California Business Magazine; No. 1 Place to Raise Children" by Zero Population Growth International; and "No. 1 in Personal Income" among the 100 largest cities by Governing Magazine.
| Housing |
|
| Total households: |
76,410 |
| Family households: |
48,153 |
| Households with 1-2 persons: |
60% |
| Households with 3+ persons: |
40% |
| Households with children: |
29% |
| |
|
| Housing units: |
76,876 |
| Single units: |
60% |
| Multi-family units: |
35% |
| Owners: |
60.6% |
| Renters: |
39.4% |
Median owner-occupied
home value: |
$418,968 |
| Population |
|
| Total population (estimate 2005): |
196,484 |
| Male: |
50.2% |
| Female: |
49.8% |
| Average age: |
37 |
| Married: |
50.4% |
| Single: |
49.6% |
| Income |
|
| Average family household: |
$108,122 |
| Median family household: |
$86,000 |
| Employment |
|
| Labor force: |
133,890 |
| No. employed: |
130,630 |
distribution information
Our audience is comprised of HB and Fountain Valley business owners, professionals and residents. HBMAGAZINE is distributed via doorstep delivery to single-family homes in Huntington Beach and Fountain Valley. These
encompass homes in the more affluent “zip codes,” including Huntington Harbour, SeaCliff (old and new),
Edwards Hill and Summerlane. Additional delivery via direct-mail to gated communities in the 92648 zip code.
The magazines are also distributed to local business parks and are available at 150 stand locations specifically
selected for high-volume foot traffic throughout Huntington Beach and Fountain Valley.
Additionally, HBMAGAZINE is a media sponsor of numerous civic and charitable organization events and is distributed
at events such as Golden West College "Chefs for Scholarships," Golden West College "Patrons" gala,
Orange Coast Memorial Hospital annual gala, HB Chamber of Commerce annual dinner, HB Chamber of
Commerce golf tournament, HB Police golf tournament, all events supporting the Kiwanis of HB and Soroptimists
of HB, the Duck-a-thon, the 4th of July Parade, the Taste of Huntington Beach, and more.
Distribution locations include:
- Lazy Dog Café
- Huntington Beach Hospital
- Huntington Harbour Mall
- Orange Coast Memorial Hospital
- Kaiser Permanente Medical Center
- Lucci’s Deli
- Huntington Harbour Yacht Club
- Starbucks (Bolsa Chica/Warner)
- Mail Secretary
- Wells Fargo Bank (Bolsa Chica/Heil)
- 5 Points Plaza
- Hyatt Resort and Spa
- HB Chamber of Commerce
- Huntington Beach Public Library
- HB Convention & Visitors Bureau
- Springdale Country Store
- GoldenWest College
- Stonefire Grill
- Old World Village
- Meadowlark Golf Course
